Paper Mate Erasermate
This advertisement was done to magnify not only Paper Mate's Erasermate product, but also what Paper Mate embodies as a brand. Although Paper Mate's product is office supplies, their brand focuses on being a life product. A life product is a brand that you can rely on for life, whether it be your first day of kidergarten or writing a letter to your grandkids.
This advertisement finds inspiration in the masterpieces you are able to create with this Paper Mate product. The tagline "Life's Permanent. But we all make mistakes...you can just erase ours!" makes the connection to Paper Mate being a life brand but then bringing it back to full circle by showing the strengths of this specific pen.
Illustrations done by yours truly.