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Classic Lacrosse Identity

Classic Lacrosse is a high quality lacrosse clothing line that focuses on growing the game. With the inspiration of a country club, Classic Lacrosse focuses on being a crisp, clean and of course classy brand. This brand package not only includes a logo design but also a letter head, envelope, business card, stickers, and social media. When developing this brand and identity, elements of the game were kept in mind such as the field markings, equipment, and terminology associated with the sport. The color red was chose due to the clients request but also because of its ability to show speed, fast pace, and action. 

This logo and identity was designed in collaboration with Kenneth Gragson.