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This is an identity system that was created for a small mom and pop flower shop located in South Carolina. A logo, letterhead, envelope, and business card was designed. A plantable paper was chosen for the letter head and business card in order to carry the concept of this brand into the paper as well. Since a business card has information you want to preserve, a perforation was created on the right hand side in order to still provide the option of growing flowers from this paper.