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This ad was created for Paper Mate's newest pen, the Paper Mate InkJoy. This pen is unique considering its low viscosity ink which allows the writer to write with less resistance. Writing with less resistance means being able to write for longer, or in our words being able to write on and on and on.
This ad is meant to emphasize the unique features of this pen but in a fun and creative way. Since Paper Mate is a brand that inspires creativity it was important to transfer this attitude into the advertisement that will be representing the product.The tagline "write on" alludes to the rock and roll saying, which is where the visual inspiration of this ad comes from.
Chosen to be in the 2015 TCU Graphic Design Juried Exhibition.